We have featured the amazing design inspiration that can be derived from Nature in many of our other articles. However some of Nature’s brightest colours and fascinating textures and creatures are found deep underwater. As photography technology advances we are able to capture more of this natural beauty, in higher resolution. These higher quality images allow us to really see the intricate detail and colour patterns that are found in the underwater world. Continue Reading »

Black and white photography has a way of letting the viewer really experience the image. Composition, light/shadow, texture and tonal qualities all become more obvious and important when color is absent.

Black and white portraits have an entirely different impact than color ones. When color is removed we are allowed to see into the subject, to really get a sense of emotion more so than if it were color.

Another way I look at it is if an image had a soul it would be black and white. Stripping away the window dressing (color) allows you to get down to the real essence of the image.  Continue Reading »

Macro photography is the art of taking close-up pictures that reveal details which can’t be seen with the naked eye. For example, while we can see the fly on the wall, our eyes aren’t equipped to make out the fine details of the hairs on it’s face. This is where macro photography comes in. It gives us a glimpse into the world of the very small, which goes largely unnoticed by us as we hurriedly shuffle through our day. Continue Reading »

Writing for the web is a challenge. There are usually word length restrictions, the fact that users scan rather than read every word, and sometimes style guides to adhere to.

There are enough writing tips online to keep you reading for longer than you probably desire. However here are 1o tips that have been the most useful to me… Continue Reading »

Use these pointers to help you establish the particular requirements you have for a project and also to identify what 28 Creative needs from you in order to complete it successfully. As all projects are unique, not every point is relevant, so just use it as a prompter. Feel free to contact us with any queries. Continue Reading »

LAG unique was a new business start up selling unique one-off creative fashion accessories. The client requested an e-commerce solution which would allow them to control stock and orders through an online back-shop interface. The client also wanted to accept online credit card payments through Pay-Pal which allowed them easier set-up and lower costs.

Deliverables: E-commerce website & Brand Identity

View website: www.lagunique.co.uk